Hospitality: First Impressions Matter the Most

Cleanliness: The Most Powerful Advertisement of a Hotel

In hospitality, cleanliness is the most immediate way a hotel communicates its quality. Guests may not consciously notice every detail, but they will instantly sense whether a space is well cared for, organized, and hygienic. This is where first impressions are formed and often where lasting impressions are made.

The Tork systems, distributed by SG Premium Supplies, offer a holistic approach to hygiene across hospitality environments: from public areas and guest rooms to restaurants and staff facilities. With solutions such as Tork SmartOne® and Tork PeakServe®, paper consumption can be reduced by up to 40%, while refilling becomes faster and more efficient a critical advantage for large hotels and high-occupancy properties.

Cleanliness as both experience and strategy

For today’s traveler, cleanliness is no longer just a service standard. It is an experience of comfort, a sense of safety, and a clear sign of professionalism. At the same time, it has become a key point of differentiation in an increasingly demanding hospitality market.

Quality today is also directly linked to sustainability. Guests expect hotels not only to care for their spaces, but also for the environment. More than half of travelers state that they prefer businesses that allow them to make more environmentally responsible choices during their stay.

Sustainability in practice: small actions, measurable results

Cleanliness is one of the most effective areas in which sustainable practices can be integrated without compromising the guest experience. Examples include:

• Waste reduction through controlled-consumption systems

• Limiting single-use plastics via dispenser and refill solutions

• Energy and water savings through efficient equipment

• Operational optimization through systematic monitoring of material usage

• Supporting local communities by selecting products with a lower environmental footprint
  

Even simple actions such as structured waste management, reducing food waste in F&B operations, or choosing certified hygiene products, deliver measurable improvements in daily hotel operations.

Many Tork solutions are already carbon neutral, supporting hotels that aim to achieve sustainability certifications such as Green Key.

When staff work better, guests feel it

Cleanliness is not something that happens behind the scenes. It is the foundation that supports every other element of hospitality. With the right systems in place, staff:

• work more comfortably and with less pressure

• reduce refill and maintenance time

• maintain consistently high hygiene standards, even during peak hours

• deliver a stable, high-quality guest experience
  

When operations run smoothly, guests perceive it effortlessly, without having to think about it.

Why cleanliness outperforms any marketing campaign

A hotel may invest in design, ambient scenting, dining concepts, services, and technology — but if cleanliness is not impeccable, everything else loses impact.

Cleanliness is:

• the first thing a guest notices

• the last thing they remember

• the reason they return or recommend a hotel
  

At SG Premium Supplies, we support hospitality professionals with solutions that combine aesthetics, efficiency, practicality, and sustainability, through leading brands such as Tork, IGEAX, CARIND, and PowerChem.

Because cleanliness is not a cost, it is the most powerful advertisement a hotel can have.